Retail packaging has an essential role in the presentation of products and promotion of the brand. A retail box has a lot of purposes to serve. From product protection to presentation and marketing of the brand, retail packaging has a role to play.
To ensure the product is securely packed, you must opt for custom boxes. With a sea of products flowing in the retail market, there have been innovations in the packaging designs as well. Therefore, you must pay attention to the box style and packaging design you choose for your products.

Why Are Box Styles Important For Retail Packaging?

Box styles play a significant role in product protection and presentation of the products. Also, it would be best if you considered a box style to choose how you want to present it. Some boxes provide plenty of space to create custom printed retail packaging, whereas some boxes provide extra protection to the products. It all depends on the products’ requirements and nature.
Here we have discussed some popular types of box styles to help you decide which style will perfectly suit your product.

Sleeve boxes

These boxes are composed of two pieces: a cover and the base. You can slide the cover off and on the base of the box. Sleeve boxes can keep the products secure and in place during retail handling. They are primarily used for fancy products like watches, jewelry, and gadgets; therefore are mostly crafted with rigid material for enhanced strength. Furthermore, fancy food like macarons and chocolates are also packed in sleeve boxes.

Pyramid boxes

These are shaped like a pyramid, i.e., having a wide base and narrow top. The pyramid boxes can make your product stand out among a sea of products packaged in regular shaped boxes. Pyramid boxes are usually used for packing scarves, accessories, and edibles. These can also work as stylish gift boxes with exclusive shapes and styles.

Tuck end boxes

These are the most common and popular packaging designs used in the retail industry. It comprises of one piece, i.e., The lid is attached to the base. Tuck end boxes are closed by tucking the sides or front extensions of the lid inside the box. They come in different styles. These are widely used for retail packaging in a variety of sizes and multiple customizations as they provide ample space for prints and artwork.

Pillow boxes

These are made in the shape of a pillow with a flat center and concave ends on both sides. Pillow boxes are a stylish and innovative style of wholesale, retail boxes. These are mostly made with kraft and cardstock material. You can get pillow boxes made in different sizes for large as well as small products.

Book-style boxes

These are shaped like a book. The lid closes like a book cover and keeps the products secure inside. Book-style boxes are widely used for cosmetics, perfumes, and gadgets. Hence they are usually made with rigid material so that the product safety is enhanced. Also, the book-style boxes have plenty of space for artwork and can work as impressive custom logo boxes for brands.

Die-cut boxes

You can make a window in your custom retail boxes with the help of die-cutting. The die-cut boxes have a piece cut out of the box to display the product it contains. It generates a sense of trust and confidence for the brand among the customers as they can observe the product even when the packaging is intact.

Collapsible boxes

Collapsible boxes can be easily stacked as they are flexible. Therefore, they are easy to ship and take less space. You can have them in different sizes and customize them according to your printing & packaging needs.

Mailer boxes

These are specially made for products that need shipping and transport over short or long distances. The mailer boxes are now in high demand due to the boom in online shopping and home delivery services. Custom mailer boxes with branding can help promote your brand and enhance the customer experience.

Display boxes

These are the retail display boxes to let customers check your retail products on the display counter. Display boxes enable customers to check the products before buying.

Dispenser boxes

These are usually used for medicines or other tiny products. The dispenser boxes have an opening at the bottom to pick out the products easily. These facilitate the customer to interact with the product. Customizing dispenser boxes with striking prints and colors can help attract customers to explore your products.

Drawer box style

The drawer boxes are composed of two pieces; a base or tray that can be drawn out and a cover that holds it. These boxes keep the products safe and display them attractively. It is one of the innovative custom retail packaging designs that are commonly used for eatables, accessories, and clothing products.

Gable box

These boxes are specially designed to provide ease of handling and carrying. Gable boxes have a handle on the top for customers and retailers to hold and carry the products safely. The happy meal boxes are one example of gable boxes. Furthermore, these are commonly used for accessories, stationery, candies, etc.

Choosing The Right Box Style Can Help Keep Your Products Safe And Elevate Sales

So, choosing the right box style for your products adds value to them. You can enhance the protection of your product by choosing a box style that holds the products secure. Also, you may promote your brand and display it attractively by choosing a stylish packaging design that provides ample space for customizations and artwork. Making a wise and informed decision regarding packaging can take your brand to new heights and help improve sales.